Andrea Kirkby - freelance writer and photographer
Andrea Kirkby gave up her
job in the city last year to go freelance and has had a good first year
despite the recession.
Why do you like freelancing?
Many reasons, but I think the greatest is that I like to be in charge
of my own workload and when and how I do it. And I can take on a wide
variety of work, which isn't always the case if you're working for a
specific magazine or corporate. For instance this year I've written
turnkey content for a travel company focused on Morocco, researched and
written articles on corporate risk, overseas property markets and sales
training, produced five e-books on different investment and business
topics, contributed photos to a number of travel guides and a Turkish
company's 2009 calendar, and had my first novel published. Quite a
diverse workload!
And also, I can take the whole week off for Norwich Beer Festival next week! :-)
What are the biggest challenges you face as a freelancer?
Marketing, without a doubt - I hate it, and I know I don't pitch as
much as I should. On the other hand I do cultivate regular clients, and
I have got better at asking for referrals, which is always a great way
of getting business. I also have an agent, who is an absolute marvel
and helps me keep my accounts straight into the bargain.